Explore a Career in Social Media with a Bachelor’s Degree in NYC
In today’s fast-paced digital world, social media has become a cornerstone of communication, marketing, and brand-building. Pursuing a bachelor’s degree in Social Media in New York City offers students the unique opportunity to study in one of the most dynamic and creative hubs on the planet. This program equips students with cutting-edge skills in content creation, analytics, strategy development, and audience engagement while fostering a deep understanding of the ever-evolving digital landscape. With NYC’s vibrant industries, diverse cultures, and access to top internships and networking opportunities, you’ll graduate prepared to lead in fields like digital marketing, brand management, influencer collaboration, and beyond.
The New School
Located in the heart of Manhattan, The New School offers innovative and creative programs tailored to the digital age. Students in the Social Media program gain hands-on experience with industry tools and strategies to build effective online campaigns.
Curriculum Details:
- The Social Media Tools and Training program at The New School focuses on strategies for creating impactful digital content, emphasizing branding and engagement across platforms.
- Participants learn best practices for managing social media campaigns, analyzing performance metrics, and maintaining a cohesive online presence.
- Address: New York, New York 10011
- Website: https://www.newschool.edu/
- Directions: Centrally located, accessible via subway lines F, M, L, or PATH to 14th Street.
School of Visual Arts (SVA)
SVA is renowned for its focus on art and design, making it a top choice for students looking to specialize in the creative aspects of Social Media. Its programs integrate design, storytelling, and marketing strategies to prepare students for dynamic careers.
- Address: 209 E 23rd St, New York, New York 10010
- Website: www.sva.edu
- Directions: Easily accessible via the 6 train to 23rd Street.
CUNY Graduate School and University Center
As part of the CUNY system, this institution combines affordability with excellence. Its Social Media programs emphasize analytics, strategic communication, and the societal impacts of digital platforms.
Curriculum Details:
- The Social Media Resources at CUNY Graduate Center offer consultation and guidelines for account creation, content strategy, and best practices to enhance departmental and program visibility online.
- Departments can request event promotion, video uploads, and social media sharing through dedicated forms, ensuring cohesive representation across platforms.
- Address: 365 Fifth Ave, New York, New York 10016
- Website: www.gc.cuny.edu
- Directions: Accessible via B, D, F, M, or 7 trains to 42nd Street–Bryant Park, and a short walk to Fifth Avenue.
New York University (NYU)
NYU offers a cutting-edge approach to Social Media education, blending marketing, technology, and cultural studies. Students benefit from unparalleled networking opportunities and proximity to leading digital media firms.
Curriculum Details:
- The Social Media Marketing courses at New York University SPS Professional Pathways focus on integrating social media into marketing strategies, with topics like content creation, community management, and brand amplification.
- Students learn analytics, storytelling, and digital disruption principles to effectively leverage social platforms for business impact.
- Address: 70 Washington Sq South, New York, New York 10012
- Website: https://www.nyu.edu/
- Directions: Accessible via the A, B, C, D, E, F, or M trains to West 4th Street station.
Pace University
Pace University focuses on integrating business acumen with technical skills in its Social Media program. Graduates are prepared for careers in digital marketing, branding, and media management.
Curriculum Details:
- The MS in Marketing, Social Media, and Mobile Marketing at Pace University focuses on strategic marketing, data analytics, and the integration of social and mobile platforms to drive business growth.
- Students engage in real-world projects and case studies, preparing for leadership roles in digital marketing, brand strategy, and analytics.
- Address: 1 Pace Plaza, New York, New York 10038-1598
- Website: www.pace.edu
- Directions: Accessible via the 4, 5, 6, J, or Z trains to Brooklyn Bridge–City Hall.
Saint Peter’s University
Known for its personalized approach to education, Saint Peter’s University prepares students to excel in the digital marketing landscape, focusing on ethical and innovative strategies.
Curriculum Details:
- The Mini-Certificate in Social & Digital Media at Saint Peter’s University equips participants with skills in social media strategy, content creation, and audience engagement across platforms like Instagram and Facebook.
- Students develop practical expertise in social listening, reputation management, and crafting full-scale social media campaigns, complete with metrics and policy considerations.
- Address: 2641 John F. Kennedy Blvd, Jersey City, New Jersey 07306
- Website: www.saintpeters.edu
- Directions: Accessible via PATH train to Journal Square.
St. Francis College
This Brooklyn-based college offers an affordable education with a focus on small class sizes and community engagement, helping students build careers in digital media and social media marketing.
Curriculum Details:
- The Communication Arts BA program at St. Francis College emphasizes media production, journalism, and public relations, equipping students with skills in storytelling, content creation, and digital platforms.
- Students gain hands-on experience through internships and access to industry-standard media labs, preparing them for careers in the communications field.
- Address: 180 Remsen St, Brooklyn, New York 11201
- Website: www.sfc.edu
- Directions: Accessible via 2, 3, 4, 5, or R trains to Borough Hall.
St. Joseph’s University–New York
Offering a strong liberal arts foundation, this program emphasizes creativity, analytics, and storytelling in the social media space.
Curriculum Details:
- The Social Media Guidelines at St. Joseph’s University provide standards for managing official accounts, including best practices for content creation, audience engagement, and maintaining brand consistency.
- These guidelines emphasize professionalism, intellectual property respect, and alignment with federal regulations like FERPA to ensure effective and ethical communication.
- Address: 245 Clinton Ave, Brooklyn, New York 11205
- Website: www.sjcny.edu
- Directions: Accessible via the G train to Clinton–Washington Avenues.
CUNY City College
CUNY City College combines affordability with a strong emphasis on innovation and practical learning. The Social Media program focuses on analytics, public engagement, and communication strategies.
Curriculum Details:
- The Social Media page at CCNY offers guidelines for effective account management, content strategy, and platform engagement to strengthen the university’s digital presence.
- It emphasizes branding, accessibility, and professional standards, providing resources for departments to promote events and initiatives.
- Address: 160 Convent Ave, New York, New York 10031
- Website: www.ccny.cuny.edu
- Directions: Accessible via the 1 train to 137th Street–City College station.
New Jersey City University
NJCU offers a dynamic program that combines the principles of communication and technology, preparing students for leadership roles in the digital marketing and social media sectors.
Curriculum Details:
- The Media Arts BA at New Jersey City University provides students with hands-on experience in media production, including film, digital editing, and scriptwriting, to prepare for roles in the creative industries.
- The program emphasizes practical and theoretical approaches, offering pathways to careers in production, post-production, and media analysis, or further studies in advanced degrees.
- Address: 2039 John F. Kennedy Blvd, Jersey City, New Jersey 07305
- Website: www.njcu.edu
- Directions: Accessible via PATH train to Journal Square, followed by local bus service.
Fordham University
Fordham University offers a comprehensive program that combines social media strategy with ethical leadership and critical thinking skills, ideal for aspiring digital leaders.
Curriculum Details:
- The Social Media page at Fordham University provides guidelines for managing official accounts, including content strategy, branding consistency, and audience engagement, to enhance the university’s online presence.
- It emphasizes professionalism, accessibility, and adherence to the university’s mission and values, ensuring effective communication across platforms.
- Address: 441 East Fordham Road, Bronx, New York 10458
- Website: www.fordham.edu
- Directions: Accessible via the B, D, or 4 train to Fordham Road station.
Fairleigh Dickinson University–Metropolitan Campus
FDU’s Social Media program emphasizes a global perspective, equipping students with the tools to design impactful campaigns across diverse industries.
Curriculum Details:
- The Social Media Minor at Fairleigh Dickinson University offers a comprehensive exploration of social media platforms, content creation, and audience engagement strategies to prepare students for digital marketing roles.
- Students gain hands-on experience in managing campaigns and analyzing data, combining creative and analytical skills for effective online communication.
- Address: 1000 River Rd, Teaneck, New Jersey 07666
- Website: www.fdu.edu
- Directions: Accessible via NJ Transit from Penn Station to Teaneck.
Montclair State University
Montclair State University’s program integrates marketing, analytics, and storytelling, preparing students to excel in competitive digital environments.
Curriculum Details:
- The Social Media and Public Relations BA at Montclair State University covers strategic communication, social media analytics, campaign management, and crisis communication, aligning with Public Relations Society of America (PRSA) guidelines.
- Students gain practical experience through state-of-the-art facilities, co-curricular opportunities like Hawk Communications, and the PRSSA Bateman Competition, preparing them for diverse careers in communication and media.
- Address: 1 Normal Ave, Montclair, New Jersey 07043
- Website: www.montclair.edu
- Directions: Accessible via NJ Transit from Penn Station to Montclair Heights.
Adelphi University
Adelphi offers a forward-thinking program in Social Media, emphasizing creative strategies and business insights to help students thrive in digital marketing careers.
Curriculum Details:
- The Social Media Guidelines at Adelphi University provide resources for creating effective strategies, managing official accounts, and maintaining consistent branding across platforms.
- Emphasizing professionalism and engagement, these guidelines support departments in promoting events, campaigns, and institutional goals through social media.
- Address: 1 South Ave, Garden City, New York 11530
- Website: www.adelphi.edu
- Directions: Accessible via LIRR from Penn Station to Garden City station.
Molloy College
Known for its personalized education, Molloy College focuses on practical skills in digital strategy and content creation, offering strong industry connections.
Curriculum Details:
- The New Media program at Molloy University blends computer science, digital art, and media theory, offering students skills in digital production, content creation, and emerging technologies.
- Students gain hands-on experience with cutting-edge tools in the Digital Creativity Studio and prepare for careers in gaming, social media, web design, and digital storytelling.
- Address: 1000 Hempstead Ave, Rockville Centre, New York 11570
- Website: www.molloy.edu
- Directions: Accessible via LIRR from Penn Station to Rockville Centre.
Long Island University (LIU)
LIU’s Social Media program emphasizes innovation and professional development, with a strong focus on networking and real-world experience.
Curriculum Details:
- The BS in Communications at Long Island University’s George Polk School of Communications offers a project-based curriculum covering digital production, electronic journalism, and social media tools, with an emphasis on cultural awareness and critical thinking.
- Students gain hands-on experience through courses in TV production, motion picture production, and internships, preparing for careers in media, public relations, and digital communication.
- Address: 720 Northern Blvd, Brookville, New York 11548
- Website: www.liu.edu
- Directions: Accessible via LIRR from Penn Station to Hicksville, followed by local bus service.
New York Institute of Technology (NYIT)
NYIT provides a cutting-edge program that blends social media strategy with technical skills, preparing students for high-demand roles in digital industries.
Curriculum Details:
- The Social Media page at New York Institute of Technology offers resources for managing university-affiliated accounts, emphasizing engagement strategies, branding consistency, and adherence to institutional policies.
- It includes a Social Media Ambassadors Program to provide insights into campus life and amplify New York Tech’s digital presence.
- Address: Northern Blvd, Old Westbury, New York 11568
- Website: www.nyit.edu
- Directions: Accessible via LIRR from Penn Station to Hicksville, followed by local bus service.
Drew University
Drew University offers a comprehensive approach to Social Media studies, combining liberal arts with professional training for a well-rounded education.
Curriculum Details:
- The Media & Communications program at Drew University offers interdisciplinary courses in media production, public relations, journalism, and digital storytelling, combining theoretical and practical learning.
- Students participate in internships, collaborative projects, and workshops, gaining experience in content creation, media ethics, and emerging technologies.
- Address: 36 Madison Ave, Madison, New Jersey 07940
- Website: www.drew.edu
- Directions: Accessible via NJ Transit from Penn Station to Madison station.
Ramapo College of New Jersey
Ramapo College’s Social Media program emphasizes critical thinking and creative skills, equipping students for successful careers in the digital space.
Curriculum Details:
- The Social Media page at Ramapo College of New Jersey provides guidelines for managing official accounts, emphasizing best practices in branding, engagement, and content strategy.
- It also offers resources for departments to effectively communicate and promote events or initiatives through social platforms.
- Address: 505 Ramapo Valley Rd, Mahwah, New Jersey 07430
- Website: www.ramapo.edu
- Directions: Accessible via NJ Transit from Penn Station to Mahwah.