Bachelor’s Degrees in Marketing in New York City
A Bachelor’s degree in Marketing from a New York City institution offers an exceptional foundation for a career in business, creativity, and strategy. NYC, one of the world’s most competitive and diverse markets, provides students with the opportunity to learn directly from industry professionals and apply cutting-edge marketing concepts to real-world challenges. Bachelor’s programs focus on key areas such as digital marketing, branding, analytics, and consumer behavior, equipping students with the skills to craft effective strategies. With access to internships, networking events, and connections to global companies, earning a Marketing degree in NYC is the perfect way to launch your career.
New York University (NYU)
Located in the heart of New York City, offers a Bachelor of Science in Business with a concentration in Marketing through its prestigious Stern School of Business. This program equips students with analytical tools and strategic skills essential for understanding and solving marketing challenges. The curriculum includes courses such as Consumer Behavior, Research for Customer Insights, and various advanced marketing electives.
Curriculum Details:
- Core Curriculum: Courses such as Consumer Behavior (MKTG-UB 2) and Research for Customer Insights (MKTG-UB 9) provide foundational knowledge in understanding consumer decision-making and market research methodologies.
- Elective Options: Students can choose from advanced electives like Digital Marketing (MKTG-UB 57) and Brand Strategy & Planning (MKTG-UB 55) to tailor their studies to specific interests within the marketing field.
- Address: 40 West 4th Street, New York, NY 10012
- Email: [email protected]
- Directions: By public transportation, you can take the subway:
- Walk to the 34th Street – Herald Square station.
- Take the downtown F or M train to West 4th Street – Washington Square station.
- Exit the station; the campus is a short walk from there.
- Alternatively, a taxi or rideshare would take about 10-15 minutes, depending on traffic.
Manhattan College
Located in the Riverdale neighborhood of the Bronx, offers a Bachelor of Science in Business with a concentration in Marketing. The program focuses on providing students with a comprehensive understanding of marketing principles, consumer behavior, and strategic decision-making. Students engage in coursework that prepares them for various marketing careers in diverse industries.
Curriculum Details:
- Core Curriculum: Courses such as Marketing Research (MKTG 303), Consumer Behavior (MKTG 307), Marketing Management (MKTG 403), and International Marketing (MKTG 412) provide foundational knowledge in market analysis, consumer insights, strategic planning, and global marketing practices.
- Experiential Learning: Opportunities to examine case studies and consult with real businesses before graduating, allowing students to apply theoretical knowledge to practical scenarios.
- Address: 4513 Manhattan College Parkway, Riverdale, NY 10471
- Email: [email protected]
- Phone: 718-862-7200
- Directions: By public transportation:
- Take the 1 subway line from Penn Station (34th Street) uptown to the 242nd Street – Van Cortlandt Park station.
- The college is a short walk from the station.
- This journey typically takes about 50 minutes. By car, the trip is approximately 30-45 minutes, depending on traffic.
Adelphi University
Situated in Garden City, New York, offers a Bachelor of Business Administration (BBA) in Marketing. The program emphasizes critical thinking, creativity, and strategic planning, preparing students for the dynamic field of marketing. Coursework covers areas such as digital marketing, consumer behavior, and market research, equipping graduates with the skills needed for successful marketing careers.
Curriculum Details:
- Core Curriculum: Courses such as Marketing Research, Consumer Behavior, and Marketing Strategy provide foundational knowledge in understanding market dynamics and developing effective marketing plans.
- Experiential Learning: Opportunities to work on projects with real-world clients like 1-800-Flowers.com and GEICO, allowing students to apply theoretical knowledge in practical settings.
- Address: 1 South Avenue, Garden City, NY 11530
- Email: [email protected]
- Phone: 516-877-3050
- Directions: By public transportation:
- Take the Long Island Rail Road (LIRR) from Penn Station to the Nassau Boulevard station on the Hempstead Branch.
- The campus is a short walk from the station.
- This journey typically takes about 50-60 minutes. By car, take the Long Island Expressway (I-495) to Exit 34, then follow local roads to Garden City. Driving time is approximately 45 minutes to 1 hour, depending on traffic.
Hofstra University
Located in Hempstead, New York, provides a Bachelor’s Degree in Marketing through its Frank G. Zarb School of Business. Students gain a deep understanding of marketing principles, analytics, and digital marketing strategies. The program encourages real-world application through internships and participation in marketing competitions.
Curriculum Details:
- Core Curriculum: Courses such as Principles of Marketing (MKT 101), Consumer Behavior (MKT 124), and Marketing Planning and Strategy (MKT 175) provide foundational knowledge in marketing principles, understanding consumer decision-making, and strategic marketing planning.
- Specialization Options: Students can tailor their studies through electives in areas like Sports Marketing (MKT 126), Digital Marketing, and Global Fashion Marketing, aligning with specific career interests within the marketing field.
- Address: 1000 Hempstead Turnpike, Hempstead, NY 11549
- Email: [email protected]
- Phone: 516-463-6700
- Directions: By public transportation:
- Use a local taxi or shuttle service to campus (about 10 minutes). Driving takes around 45 minutes via the Grand Central Parkway and Meadowbrook State Parkway.
- Take the LIRR from Penn Station to Hempstead station.