Social Media Bachelor’s Degrees in New York City
Pursue a bachelor’s degree in social media at one of New York City’s top institutions. NYC provides unique opportunities to learn social media trends, tools, and strategies. Programs focus on skills like content creation, online community management, digital marketing analysis, and brand development. Students gain practical experience through internships with leading agencies, tech companies, and global brands. A social media degree in NYC prepares graduates for careers in the rapidly growing digital industry.
Touro University
Touro University offers a forward-thinking social media program, blending practical skills with theoretical insights. The curriculum emphasizes digital communication, analytics, and content creation, preparing students for careers in social media management and marketing.
Curriculum Details:
- Core courses include Fundamentals of Speech, Introduction to Public Relations, and Professional Business Communications.
- Elective options cover topics such as Ethics in Communications, Mass Media in America, Dispute Resolution, and Commercial Advertising.
- Address: 320 W 31st St, New York, NY 10001
- Phone: (212) 463-0400
- Website: www.touro.edu
- Directions: Touro University is highly accessible for students commuting from Manhattan. It’s within walking distance of Penn Station, one of NYC’s busiest transit hubs, served by the A/C/E, 1/2/3, and PATH trains. Bus routes such as the M34 and M20 also stop nearby, making it a convenient location for both local and regional students.
CUNY Graduate School and University Center
The CUNY Graduate Center offers a unique focus on the societal impacts of social media, emphasizing research and critical analysis. Students can explore media influence, communication trends, and technological advancements.
Curriculum Details:
- Ph.D. Program: Requires 60 credits of approved graduate work, with at least 20 credits earned through 800-level doctoral research courses. Students must develop a major and minor area of concentration from among five subfields: American Politics, Comparative Politics, International Relations, Political Theory, and Public Policy.
- M.A. Program: Consists of 30 graduate credits, including 24 credits in political science and related disciplines, a 3-credit Core Seminar in Political Science, and a 3-credit thesis tutorial. Students select one of the five subfields for concentration and are required to complete at least two 800-level courses.
- Address: 365 Fifth Avenue, New York, NY 10016
- Phone: (212) 817-7000
- Website: www.gc.cuny.edu
- Directions: The Graduate Center is in the heart of Midtown Manhattan. Students can easily access it via subway lines B/D/F/M or N/Q/R/W to the 34th Street-Herald Square station. The PATH train from New Jersey and MTA buses such as the M4 and M55 also provide convenient options for commuting.
New York University (NYU)
NYU’s program in social media focuses on cutting-edge strategies, audience engagement, and digital branding. With access to global networks and internships, NYU prepares students for leadership roles in the industry.
Curriculum Details:
- Core courses include Social Media Content Creation, Social Media Marketing Analytics, Analyzing the Digital Consumer, and Social Media Community Management.
- The program emphasizes practical skills such as crafting effective social media communications, identifying opportunities in the social media landscape, and integrating social media into broader marketing strategies.
- Address: 70 Washington Square S, New York, NY 10012
- Phone: (212) 998-1212
- Website: www.nyu.edu
- Directions: The campus is accessible via subway lines A/C/E or B/D/F/M to West 4th Street station, or the 6 train to Astor Place. The area is also well-served by buses, including the M5, M8, and M55, and is a lively and walkable neighborhood.
Stevens Institute of Technology
Located in Hoboken, Stevens offers a tech-driven approach to social media, emphasizing analytics, digital tools, and innovative strategies to thrive in the digital economy.
Curriculum Details:
- Marketing Innovation & Analytics Major: This undergraduate program includes courses such as Social Media and Network Analysis, Integrated Marketing Communications, and Marketing Strategy in a Digital World, focusing on leveraging technology and analytics in marketing.
- Marketing Analytics Certificate: A graduate-level certificate program offering courses like Marketing Analytics, Social Network Analysis, and Web Mining, aimed at interpreting customer data and capitalizing on social media interactions to create effective marketing campaigns.
- Address: 1 Castle Point Terrace, Hoboken, NJ 07030
- Phone: (201) 216-5000
- Website: www.stevens.edu
- Directions: The PATH train from 33rd Street provides a quick and direct connection to Hoboken Terminal, which is a short walk from the campus. NJ Transit buses and ferries from Manhattan’s West Side also offer scenic and efficient commuting options.
Saint Peter’s University
Saint Peter’s University integrates communication theory with practical skills in social media marketing, offering a comprehensive program designed to meet the demands of a digital-first world.
Curriculum Details:
- Focuses on developing social media strategies, creating effective content across diverse platforms, understanding the role of influencers, and upholding ethics in social media.
- Covers the use of social media management tools, analyzing performance metrics, and employing social listening for reputation management.
- Address: 2641 John F. Kennedy Blvd, Jersey City, NJ 07306
- Phone: (201) 761-6000
- Website: www.saintpeters.edu
- Directions: The campus is a short bus or rideshare ride. NJ Transit buses also provide connections from various points in New Jersey and NYC.
St. Joseph’s University-New York
Situated in Brooklyn, St. Joseph’s program highlights storytelling, community engagement, and brand building through social media channels. Students gain hands-on experience with internships in NYC.
Curriculum Details:
- Core courses include Introduction to Journalism, Digital Reporting, and The Business of Media, providing foundational skills in journalism and media studies.
- Elective options such as Social Media in Theory & Practice and New Media Workshop allow students to explore the impact and utilization of social media in contemporary journalism.
- Address: 245 Clinton Ave, Brooklyn, NY 11205
- Phone: (718) 940-5800
- Website: www.sjny.edu
- Directions: St. Joseph’s Brooklyn campus is accessible via the A or C subway to Clinton-Washington Avenues. For those traveling from Manhattan or Queens, additional subway lines such as the G and 2/3 make commuting straightforward. The neighborhood is also bike-friendly and has multiple bus routes.
Manhattan College
Manhattan College provides a solid foundation in digital marketing and media, integrating social media strategies with business insights for a competitive edge.
Curriculum Details:
- Core courses include Introduction to Public Relations, Digital Storytelling, Digital Print Design, Web Design, Digital Media Writing for Marketing Communications, Strategic Planning in Public Relations, and Digital Marketing Communications.
- The program emphasizes practical experience through internships and hands-on projects, preparing students for careers in public relations and related fields.
- Address: 4513 Manhattan College Pkwy, Bronx, NY 10471
- Phone: (718) 862-8000
- Website: www.manhattan.edu
- Directions: The college is accessible via the 1 subway line to Van Cortlandt Park-242nd Street. From there, it’s a short walk or shuttle ride to campus. Metro-North trains and buses such as the Bx9 also serve the area, making it convenient for students coming from other boroughs or Westchester County.
University of Mount Saint Vincent
This Bronx-based university offers a program combining traditional communication studies with modern social media skills to prepare students for today’s media landscape.
Curriculum Details:
- Core courses include Communication in a Digital World, Image Design with Photoshop, Feature and Magazine Writing, Introduction to Advertising, and Strategic/Promotional Writing.
- The program emphasizes practical experience through hands-on projects and assignments, preparing students for careers in advertising and social media marketing.
- Address: 6301 Riverdale Ave, Bronx, NY 10471
- Phone: (718) 405-3200
- Website: www.mountsaintvincent.edu
- Directions: This campus can be reached via Metro-North’s Hudson Line to Riverdale Station, followed by a brief shuttle or bus ride. Additionally, the Bx10 and BxM3 express buses connect the university to Manhattan, providing a direct and scenic commute.
Caldwell University
Caldwell University offers a specialized program focusing on social media’s role in shaping communication and marketing strategies, ideal for students with a creative edge.
Curriculum Details:
- Core Courses: All majors are required to complete foundational courses, including Contemporary Mass Media, Broadcast Journalism, Video Editing, Media and Society, and the Senior Media Seminar.
- Concentrations: Students can specialize in one of four concentrations: Broadcast Performance and Production, Film Theory and Production, Communication Theory, or Communication in Business. Each concentration offers targeted courses to develop expertise in the chosen area.
- Address: 120 Bloomfield Ave, Caldwell, NJ 07006
- Phone: (973) 618-3000
- Website: www.caldwell.edu
- Directions: Caldwell University is most conveniently reached by NJ Transit. Trains to Montclair State University, followed by a short bus or rideshare ride, provide access. Alternatively, drivers can reach the campus via I-280 or Route 46, which are well-connected to the city.
Adelphi University
Adelphi’s program emphasizes strategic communication, branding, and analytics, preparing students for roles in social media marketing and digital strategy.
Curriculum Details:
- Core Courses: Students are required to complete foundational courses such as Communication Theory, History of Media and Communication, and Basic Media Production.
- New Media Concentration: This concentration emphasizes skills in creating websites, DVDs, and managing social networking accounts, along with learning authorship software and understanding effective use of interactivity and non-linear architecture in media.
- Address: 1 South Ave, Garden City, NY 11530
- Phone: (516) 877-3000
- Website: www.adelphi.edu
- Directions: Adelphi is accessible via the Long Island Rail Road (LIRR). The Hempstead Branch stops at Nassau Boulevard Station, just a short walk or shuttle ride from campus. Students traveling by car can take the Southern State Parkway for a quick drive.
Mercy University
Mercy University combines traditional media studies with digital innovations, focusing on the intersection of communication and social media.
Curriculum Details:
- Core Courses: Students complete foundational courses such as Interpersonal Communication (COMM 200) and Career Development for Life (COMM 260), along with electives in areas like Strategic Communication and Writing, Production and Content Creation, and Communication and Culture.
- Practical Experience: The program requires at least one internship, with the option to earn up to nine internship credits, providing hands-on experience in fields like content creation, social media management, and public relations.
- Address: 555 Broadway, Dobbs Ferry, NY 10522
- Phone: (914) 674-7600
- Website: www.mercy.edu
- Directions: Mercy University in Dobbs Ferry is easily reachable via Metro-North’s Hudson Line to Dobbs Ferry Station, which is just a 10-minute walk to campus. For drivers, the university is accessible via the Saw Mill River Parkway or NY-9A.
St. Thomas Aquinas College
With an emphasis on digital storytelling and brand strategy, St. Thomas Aquinas prepares students for careers in social media and content marketing.
Curriculum Details:
- Core Courses: Students engage in courses such as Social Media Marketing, New Media Communications, and Web Design, focusing on developing effective content for platforms like Instagram, Twitter, LinkedIn, and YouTube.
- Practical Experience: The program emphasizes hands-on learning, allowing students to create their own content and social media campaigns, thereby preparing them for careers in marketing, public relations, digital media, and journalism.
- Address: 125 NY-340, Sparkill, NY 10976
- Phone: (845) 398-4000
- Website: www.stac.edu
- Directions: St. Thomas Aquinas is accessible by bus routes such as the Tappan Zee Express from Tarrytown or Nyack, or by car via the Palisades Interstate Parkway. Students commuting from NYC can also use the Metro-North train to Tarrytown and connect with local transit.
Long Island University (LIU)
LIU’s social media program integrates communication theories with hands-on projects, focusing on media production, analytics, and campaign management.
Curriculum Details:
- Core Topics: The course covers planning goals and objectives for social media campaigns, managing a corporate social media presence, engaging audiences through various channels, writing and preparing appropriate content, and planning editorial calendars.
- Practical Skills: Participants will learn to utilize third-party web services to implement social media campaigns, measure and analyze their effectiveness, and identify best practices to promote products or services.
- Address: 720 Northern Blvd, Brookville, NY 11548
- Phone: (516) 299-2900
- Website: www.liu.edu
- Directions: LIU’s Brookville campus is accessible via the LIRR to Greenvale Station, followed by a campus shuttle or rideshare. The university is also reachable by car via the Northern State Parkway or Long Island Expressway.
Dominican University New York
Dominican University’s program blends social media marketing with an ethical approach to communication, preparing students for impactful careers.
Curriculum Details:
- Foundational Knowledge: Courses cover the technological characteristics of social media platforms, the industries that develop and propagate these technologies, and the theories, concepts, and ethical considerations governing their use.
- Design and Application: Students learn to produce audio, video, and visual content tailored for social media platforms and apply these skills in real-world contexts through classroom and community-based learning settings.
- Address: 470 Western Hwy S, Orangeburg, NY 10962
- Phone: (845) 359-7800
- Website: www.duny.edu
- Directions: Dominican University is most accessible by car, with routes such as the Palisades Interstate Parkway providing direct access. For public transit, buses from NYC or Tarrytown Metro-North Station serve the area.
Hofstra University
Hofstra’s program emphasizes digital communication, analytics, and innovation, equipping students with the skills to lead in social media strategy.
Curriculum Details:
- Credit Requirements: The minor requires the successful completion of a minimum of 18 semester hours of coursework with grades of C- or better.
- Course Selection: Students must select courses under faculty advisement within the Department of Marketing and International Business to fulfill the minor requirements.
- Address: 100 Hofstra University, Hempstead, NY 11549
- Phone: (516) 463-6600
- Website: www.hofstra.edu
- Directions: Hofstra is easily accessible via the LIRR to Hempstead Station, followed by a shuttle or bus ride to campus. Drivers can use the Meadowbrook Parkway for direct access to the university.
Ramapo College of New Jersey
Ramapo College offers a multidisciplinary approach to social media studies, combining communication, marketing, and media production.
Curriculum Details:
- Core Courses: Students engage in courses such as Consumer Behavior, Integrated Marketing Communication, Marketing Research, and E-Marketing, focusing on understanding consumer dynamics and developing effective marketing strategies.
- Digital Marketing Focus: The program emphasizes digital marketing and social media strategies, preparing students to navigate and leverage online platforms for marketing success.
- Address: 505 Ramapo Valley Rd, Mahwah, NJ 07430
- Phone: (201) 684-7500
- Website: www.ramapo.edu
- Directions: Ramapo College is most accessible by NJ Transit trains to Mahwah Station or by bus from NYC’s Port Authority. Drivers can use Route 17 or the Garden State Parkway for a direct commute.